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Community Clinic Association of Los Angeles County

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Communication Without Exploitation: Introduction to Ethical Storytelling

December 6, 2022 @ 9:00 am - 11:00 am


After two decades of working with social impact leaders, coach Chrysta Wilson has learned that changemakers like you, working to create a more just and equitable health care system, can face unique challenges when it comes to telling stories of the good work you’re doing without exploiting the very people you serve.

Via progress reports, newsletters, social media posts, grant reports, fundraising campaigns, and more, we have to be able to share the stories of our patients and program participants and the challenges they (and their communities) face in ways that do not:

  • Capitalize on their pain,
  • Reduce them to their most challenging moment,
  • Use language that perpetuates bias, or worse,
  • Engage in “poverty pimping” for dollars and clout.

Our ethical storytelling workshop will help you achieve this by introducing you to the communication strategies that Chrysta says are I.D.E.A.L: Inclusive, Diverse, Equitable, Anti-racist, and Liberatory.

In this workshop, participants will:

  • Discover what ethical storytelling is, and why it matters to health centers.
  • Learn how CCALAC has engaged in JEDI (Justice, Equity, Diversity and Inclusion) communications and ethical storytelling over the last year.
  • Explore how messaging can either reinforce biases and perpetuate inequities, or, promote human dignity, JEDI and belonging.
  • Identify ethical storytelling practices that can be used in their clinics, using CCALAC’s Ethical Storytelling Guidebook and best practices from the field.

Presented by Chrysta Wilson, MPA. ACC, CEO, Wilson and Associates Coaching and Consulting, LLC. 

Register Now!

CCALAC Members & Affiliates Fee: $25

Non-Member Fee: $50

Instructor Biography:

Chrysta Wilson has spent the last 22 years supporting efforts that advance equity and justice in communities across the United States. This work is a calling: it was born from the stories her parents told her about their growing up during legalized segregation in “Jim Crow” North Carolina. It was born from her own navigation of covert and overt racism and classism that she experienced in her childhood growing up in the same region. Ultimately, she is committed to supporting people, organizations, and institutions in their transformations so they are better positioned to accomplish their vision connected to equity, liberation, and justice. In 2018, Chrysta started talking more openly about her analysis and understanding that social change and social justice cannot be achieved without naming how the belief of White Supremacy (and the resulting systemic racism) has shaped the systems and institutions within the United States that have created the disparities that the entire Nonprofit, Philanthropic, and Public Sector is organized to address. Chrysta has served as a coach, evaluator, community builder, strategist, storyteller and facilitator to help those committed to changing the world do so more effectively. She loves helping others plan for results, design strategies, evaluate their impact, tell their stories, and ultimately co-create the world we want to live in. Chrysta loves helping people connect to their purpose, maximize their impact, minimize burnout, and find joy and hope along the road toward justice. Through coaching she creates supportive and reflective spaces where humanity is nurtured, imagination is sparked, dreams are born, and recipes for individual and organizational transformation are developed. Chrysta has a Masters of Public Administration with a focus in organizational and community development, and a Bachelor of Science degree in Public Policy, both from the University of Southern California. She is also an International Coach Federation (ICF) Certified Professional Coach holding an Associate Certified Coach Credential.


CCALAC Training Center is generously supported by Cedars Sinai.


December 6, 2022
9:00 am - 11:00 am
Event Category:


445 S Figueroa Street, Suite 2100
Los Angeles,CA90071United States
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