CCALAC is happy to be supported by The California Endowment to further its programs in community clinics and health centers in Los Angeles County.
GET COVERED / ASEGÚRATE
A big part of being healthy is having access to care, whether it’s emergency treatment or preventive care. When the Affordable Care Act (ACA) was signed into law in 2010, The California Endowment saw an opportunity for millions of Californians to gain access to health coverage. In 2013, California’s state legislature embraced the ACA and expanded Medi-Cal to millions of Californians.
The Endowment believes that Health Happens with access to health coverage. The Affordable Care Act helps put consumers back in charge of their health care. Our job is to educate communities about the benefits of enrolling in health coverage and how to take advantage of their benefits. We aim to help enroll communities that are most in need, including Latinos who make up 64% of the uninsured in California.
What The California Endowment and CCALAC Are Doing
The first step in changing behavior is creating awareness. Through our research, we understood that in order to reach our target audience—low-income Californians, Latinos, and youth—we had to disseminate our education and outreach campaign through trusted messengers like news personalities.
- We launched a Spanish-language media partnership with Univision, Telemundo, and La Opinion to educate Californians and build awareness.
- The Endowment developed relationships with ethnic media like California Black Media, Voto Latino, Valley PBS, and New America Media to produce educational pieces on health coverage in order to reach traditionally underserved communities.
- Funding enrollment assistance at county levels and Medi-Cal enrollment assisters.
- Ensuring business owners and HR professionals are educated and have what they need to connect employees to coverage.
For more information on The California Endowment’s GET COVERED/ASEGÚRATE campaign, click here.
#HEALTH4ALL
Unfortunately, undocumented Californians are locked out of access to affordable, quality health care. Despite the success of the Affordable Care Act, more than 1 million undocumented Californians remain uninsured. The California Endowment believes that ALL Californians should have access to health coverage, regardless of their immigration status.
That’s why in 2013, The Endowment launched #Health4All to find a statewide solution so that all Californians have access to affordable, quality health coverage. Our health care system works best when everyone participates—a system that excludes anyone, hurts everyone.
What The California Endowment and CCALAC Are Doing
We launched a public education campaign to inform Californians about the economic and social contributions of undocumented Californians and promote access to affordable, quality health care for everyone.
We provide residents and grassroots organizations with the resources they need to fight to retain and expand access to safety-net health care services for the remaining uninsured.
For more information on The California Endowment’s #Health4All campaign, click here.