This training will assist health center leadership, staff, and board members in preparing for changes and growth through various strategic planning methods and ideas, especially while grappling with the ongoing effects of COVID-19 on health center operations. Utilizing our recent publications, “Strategic Business Planning Handbook for Health Centers,” and “Market Assessment Toolkit for Health Centers,” we will guide participants through the components of the strategic planning process and of developing a market assessment. We will provide tools and information based on extensive experience working with health centers, as well as readily available external resources. By utilizing a market assessment, health centers can analyze their markets and service areas in geographic, demographic, and economic terms in order to make informed observations and guide strategic decisions. To help health centers better prepare for these expansions and initiatives, Capital Link will share an overview of the intentions and possibilities in planning for growth in these efforts. Additionally, this session will review opportunities for examining recent, current, and anticipated health center trends through a variety of scenarios to develop appropriate strategies.

During this training, participants will:

• Better understand the unique health center business model and operational efforts in exploring and utilizing planning resources
• Explore the use of various scenarios to examine your health center’s sustainability in a changing environment
• Using the health center’s own data, explore ideas and strategies for strengthening health center operations and ability to provide ongoing access

Presented by Jonathan Chapman, MBA, Chief Project Officer, Capital Link. 

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Complimentary for CCALAC Members & Affiliates 

Instructor Biography:

Jonathan Chapman rejoined Capital Link in November 2015 as Director of Community Health Center Advisory Services. In 2019, he was promoted to Chief Project Officer. In this role, Mr. Chapman leads the organization’s project consultants in capital development and operational analyses with community health centers.

He formerly served as Executive Director of the Louisiana Primary Care Association (LPCA) where he developed various technical assistance programs and helped member health centers and partner organizations navigate the complex health care, political, and financial environments. During his tenure, the LPCA established a legislative caucus, implemented a Health Center Controlled Network (HCCN), initiated an Independent Practice Association (IPA), completed a $110 million health center expansion initiative, and purchased a new LPCA facility.

Prior to joining the LPCA, Mr. Chapman worked for Capital Link as a Project Consultant and assisted Primary Care Associations and health centers around the country with market assessments, capital campaigns, and financial feasibility studies. Mr. Chapman also has experience with the Louisiana Department of Health and Hospitals and pharmacy management.

In addition to having earned both a BA degree in marketing and an MBA from Southeastern Louisiana University, he has completed multiple health care executive programs and recently earned a predictive analytics certificate through the University of California, Irvine. He is located in Capital Link’s Colorado office.