As we expand access to vaccines, we must educate patients with information to reduce their hesitancy. Accessibility is not enough to ensure uptake. This educational session provides an overview of differing types of resistance in both pediatric and adult populations and strategies to build patient motivation.

By the end of the webinar, attendees will be able to:

• Discuss impacts of the social drivers of health on vaccine confidence, including considerations for diverse communities;
• Review examples of communication strategies to build vaccine confidence;
• Utilize and integrate motivational interviewing applications.

Presented by W. Michael Brown, MD, FAAP, Regional Medical Director, Merck & Co., Inc.

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Complimentary for CCALAC Members & Affiliates. 

Instructor Biography:

W. Michael Brown is a Regional Medical Director employed by Merck & Co., Inc. In addition to his 26 years of outpatient clinical Pediatric practice, he was also the Chairman, Department of Pediatrics and Director of Pediatric Education at Bayfront Medical Center in St. Petersburg, FL. Dr. Brown was also Associate Director of the Family Practice Residency Program at Bayfront Medical Center. Dr. Brown received his MD degree from the University of South Florida College of Medicine in Tampa, FL. He then completed a 3-year pediatric residency at All Children’s Hospital in St. Petersburg, followed by an additional year as Chief Resident/Junior Attending. Dr. Brown is board-certified in Pediatrics and is a Fellow of the American Academy of Pediatrics.