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Community Clinic Association of Los Angeles County

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Ethical Storytelling: Creating Equitable and Inclusive Communications

October 13 @ 10:00 am - 12:00 pm

In this 2-hour virtual workshop, participants will learn how to utilize an equity and inclusion framework for developing their organization’s communications. Participants will acquire tools to tell stories of social impact that don’t exploit the subjects of those stories.

When communicators develop messages to describe the great work their organizations do, they need to make sure they don’t victimize, exploit and “poverty pimp” program participants and the communities they support. Communicators must avoid falling into the common trap of seeking “sob-stories” to raise funds and gain supporters. This workshop will offer strategies to tell stories that are ethical and impactful.

As a result of attending this course, participants will:

  • Four elements of successful nonprofit storytelling.
  • Common pitfalls of nonprofit communications and messaging.
  • An introduction to how systemic racism and other systems of oppression and discrimination create the inequities in communities that nonprofit organizations and their philanthropic partners are trying to address with their programs, services and funding.
  • A framework for ethical storytelling.
  • Tips for developing and reviewing your messages and stories with an equity and inclusion lens.

Presented by Chrysta Wilson, MPA, ACC, Consultant and Certified Coach / Wilson and Associates Coaching & Consulting

CCALAC Members & Affiliates Cost: $25, Non-member Cost: $50

Register Now!

Instructor Biography:

Chrysta Wilson has spent the last 23 years supporting efforts that advance equity, justice and liberation in communities across the United States.

This work is a calling: it was born from the stories her parents told her about their growing up during legalized segregation in “Jim Crow” North Carolina. It was born from her own navigation of covert and overt racism and classism that she experienced in her childhood growing up in the Southeastern United States.

Ultimately, Chrysta is committed to supporting people, organizations, and institutions in their transformations to authentically advance equity, liberation, and justice. She sees herself as a partner in that journey. She uses a variety of tools to support others in this journey.

Chrysta has served as a coach, evaluator, facilitator, capacity builder, strategist, and storyteller to help those committed to changing the world do so more effectively and in ways that center our humanity. She deeply believes we can co-create the world we want to live in, and have fun along the way.

Chrysta has a Masters of Public Administration with a focus in organizational and community development, and a Bachelor’s of Science degree in Public Policy and Management, both from the University of Southern California. She was a Department of Housing and Urban Development (HUD) Community Development Fellow. She is an Associate Certified Coach (ACC) with the International Coach Federation (ICF).

She is also a published author, avid cook and baker, and scuba diver temporarily out of the ocean.


October 13
10:00 am - 12:00 pm
Event Category: